Marketing News
INSEE Mortar Unveils Strategies to Overcome Economic Challenges, Emphasizing Low Carbon Solutions and Customer-Centric Approaches
In response to evolving economic conditions, INSEE Mortar is charting a course for sustainable growth and development. Mr. Hemant Mudgal, Group Chief Performance and Sustainability Officer at Siam City Cement Public Company Limited, and Head for Light Building Materials and INSEE Ecocycle Business Units, outlined the company's strategic vision for its Mortar Business Unit, focusing on adapting to current economic realities while upholding a strong commitment to social and environmental responsibility.
Strategic Focus Areas
Mr. Mudgal emphasized that INSEE Mortar views the current economic challenges as an opportunity for growth and resilience. The company is concentrating on four key strategic areas:
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Customer-Centric Solutions: INSEE Mortar plans to broaden its product portfolio with value-added products (VAPs) such as self-leveling mortar and advanced waterproofing solutions, addressing common customer needs with low carbon, cost-effective and relevant solutions.
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Innovation and R&D: Investment in research and development is set to drive innovation, ensuring that INSEE Mortar’s offerings align with market conditions and customer demands, thereby securing a stable and sustainable market presence.
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Distribution Expansion: The company aims to enhance its distribution network to improve market access and ease of product availability for customers.
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Operational Efficiency: INSEE Mortar is focused on optimizing production processes to enhance efficiency and reduce costs while maintaining high product quality.
Market Penetration and Customer Engagemen
As the construction market shifts, INSEE Mortar is focusing on the renovation and repair sector, complementing its established presence in the new construction market. The company is committed to distinguishing itself as a solutions provider by offering comprehensive support through its technical and sales teams. Mr. Mudgal highlighted the importance of High Performance and Low Carbon Mortar solutions, supported by expert demonstrations and consultations, to build strong customer relationships.
Commitment to ESG and Environmental Responsibility
INSEE Mortar is dedicated to minimizing its environmental impact in line with ESG (Environmental, Social, and Governance) principles. The company prioritizes low carbon solutions by reducing carbon emissions throughout the value chain through efficient resource use, waste management, and promoting eco-friendly construction practices. INSEE Mortar also actively engages in community development and upholds high standards of corporate governance to ensure ethical and transparent operations. By integrating ESG principles, the company aims to contribute to a sustainable future.
“INSEE Mortar” Ready to Tackle Challenges and Expand the Market with Sustainable Innovation
INSEE Mortar is ready to meet challenges head-on, aiming to expand the market through sustainable innovation.
At the recent "INSEE Mortar Stronger Together" event on August 8, 2024, INSEE Mortar introduced two new products: INSEE Mortar 33 Premium Smooth Self-Leveling and INSEE Mortar 34 Heavy Duty Self-Leveling for surfaces that bear Vehicle Load.
Special Lecture at INSEE Mortar Stronger Together
The event featured a special lecture by guest speaker Mr. Korn Chatikavanij on the "Thailand Economy Outlook 2H/2024 and Moving Forward to 2025," providing valuable insights into the economic landscape.