INSEE Ecocycle Sri Lanka has partnered with Godrej Household Products Lanka (Pvt) Ltd to implement efficient and eco-friendly solutions for damaged and expired products while contributing to the broader goal of a circular economy. By reducing Fast-Moving Consumer Goods (FMCG) product waste that reaches landfills, both companies are helping address the broader waste management issue and are playing a vital role in building a more sustainable and environmentally conscious future for Sri Lanka.
Godrej, a rapidly growing FMCG company specializing in home care, hair care, and personal care, is leveraging the expertise of INSEE Ecocycle, a pioneer in eco-friendly waste management solutions with over two decades of experience in Sri Lanka. Through this partnership, INSEE Ecocycle will ensure the responsible disposal and recycling of damaged, expired, and short-dated products from Godrej's island-wide distributors and outlets.
INSEE Ecocycle's General Manager Sujith Gunawardhana commended Godrej's dedication to minimizing its ecological footprint. "Corporate responsibility extends beyond profit margins. As custodians of the environment, corporates have a responsibility not just to manage waste but to pioneer innovative solutions that contribute to a greener future. Godrej's forward-thinking decision to adopt sustainable waste management practices exemplifies corporate responsibility and paves the way for a future where environmental consciousness is a cornerstone of business strategy."
The INSEE Ecocycle partnership offers a comprehensive solution ensuring the highest degree of circularity for the waste. INSEE Ecocycle transcends conventional waste management practices by prioritizing brand protection through the recycling of waste materials and sustainable disposal, aligning seamlessly with Godrej's sustainability goals. INSEE Ecocycle upholds a stringent compliance framework, ensuring that every step of the process is in harmony with our collective environmental responsibilities.
"At Godrej, we believe that compliance with national frameworks isn't just a requirement; it's a commitment to ethical business conduct. INSEE Ecocycle's expertise in this area surpasses these standards," says Dileepa Gregory, Country Head for Godrej Sri Lanka. "Their dedication to sustainable practices aligns seamlessly with our values and ensures that commitment to brand protection is coupled with a responsible and eco-conscious approach to waste management."
With a growing trend among corporations to adopt sustainable waste management practices, INSEE Ecocycle is expanding its resource recovery-based waste management services in Sri Lanka. INSEE Ecocycle has cultivated a diverse array of partnerships in sustainable waste management practices, ranging from the FMCG and e-commerce sectors to the dairy industry.