At INSEE, a key part of our core values is ‘Challenging Convention’ – Innovation is an integral part of INSEE approach. We adopt the following principles & process to deliver the best possible solution to our customers and stakeholders:
Our principles:
  • Open Innovation: Collaboration with customers, developers, designers, and/or industry & academic partners to best deliver suitable and effective solution
  • Deliver Shared Value to all stakeholders
  • Sustainable & environmental-friendly, as foundation for society development
Our process:
Innovation @ INSEE is focused on delivering key values & tangible benefits for our customers and stakeholder in the targeted application. To assure a successful innovation project, a systematic end-to-end process is adopted & implemented:
Success Story: How INSEE innovates …
1) INSEE Petch Plus
  • Sustainable cement solution for sitemix and small CPM with significantly lower carbon footprint & tailored to application needs
  • Extensive review of application at jobsite & on-ground collaboration with users to address & confirm their application needs
2) INSEE Deep bore pile
  • Project Approach - Close collaboration with designer, contractor, project owner, and academic partners at early stage (design phase)
  • First concrete supplier in Thailand to successfully cast pilot 100-m depth bore pile
  • Contribute best practice sharing to highrise construction community via technical seminars
3) INSEE Mortar Easy Floor Screed
  • Clarified application needs based on developer and contractor’s pain points
  • Co-develop to achieve optimal solution – suitable workability & adhesion at optimal total construction cost
  • Has become a standard solution & practice for the industry