At INSEE, a key part of our core values is ‘Challenging Convention’ – Innovation is an integral part of INSEE approach. We adopt the following principles & process to deliver the best possible solution to our customers and stakeholders:

• Open Innovation: Collaboration with customers, developers, designers, and/or industry & academic partners to best deliver suitable and effective solution
• Deliver Shared Value to all stakeholders
• Sustainable & environmental-friendly, as foundation for society development

Innovation @ INSEE is focused on delivering key values & tangible benefits for our customers and stakeholder in the targeted application. To assure a successful innovation project, a systematic end-to-end process is adopted & implemented:

1) INSEE Petch Plus

• Sustainable cement solution for sitemix and small CPM with significantly lower carbon footprint & tailored to application needs
• Extensive review of application at jobsite & on-ground collaboration with users to address & confirm their application needs

2) INSEE Deep bore pile

• Project Approach - Close collaboration with designer, contractor, project owner, and academic partners at early stage (design phase)
• First concrete supplier in Thailand to successfully cast pilot 100-m depth bore pile
• Contribute best practice sharing to highrise construction community via technical seminars

3) INSEE Mortar Easy Floor Screed

• Clarified application needs based on developer and contractor’s pain points
• Co-develop to achieve optimal solution – suitable workability & adhesion at optimal total construction cost
• Has become a standard solution & practice for the industry